Beyonce's images on magazines and print campaigns have been the subject of many past controversies; did they Photoshop to make her complexion lighter? Did they slim her waist? Apparently, in her most recent H&M beachwear campaign, the singer’s figure was slimmed, and B wasn’t happy about it.
Always an advocate for women to embrace their feminine physique, the “Bootylicious” singer was furious after seeing her photos were retouched to lessen the appearance of her curves, and she battled the retail chain to release the un-edited images. Her efforts proved victorious, as H&M agreed to use the original unedited photos.
A spokesperson for H&M maintains that the store and singer are satisfied with the final photos chosen for the campaign: “As with all campaigns there are discussions on which images should be used. Both H&M and Beyonce are very happy with the final result.”