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Beyonce Models for H&M Summer Collection, Opens ‘Mrs Carter Tour’ in Serbia (Photos & Video)

The prints are in!

Check out Beyonce’s colorful advertising spread for H&M’s summer collection. Bey models bikinis and chic beach loungewear for the popular retailer, photos shot in Nassau, Bahamas by Inez van Lamsweerde and Vinoodh Matadin. Not only does Beyonce head the store’s print campaign, she also will star in a commercial that’ll feature what else? A Beyonce song, of course, called “Standing in the Sun.”

Look out for H&M’s summer collection to hit your local H&M store and online in May. In other Beyonce news, Mrs. Carter kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia, opening with "Run the World." See what you can expect when she comes to a town near you:

Beyonce

Beyonce

Beyonce’s colorful advertising spread for H&M’s summer collection

Beyonce

Beyonce

Beyonce’s colorful advertising spread for H&M’s summer collection

Beyonce

Beyonce

Beyonce’s colorful advertising spread for H&M’s summer collection

Beyonce

Beyonce

Beyonce’s colorful advertising spread for H&M’s summer collection

Beyonce

Beyonce

Beyonce’s colorful advertising spread for H&M’s summer collection

Beyonce

Beyonce

Beyonce’s colorful advertising spread for H&M’s summer collection

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

Beyonce

Beyonce

Beyonce kicked off the Mrs. Carter World Tour last night (April 14) in Belgrade, Serbia

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