Despite all the controversy surrounding her recent fifth anniversary trip to Cuba with husband Shawn 'Jay-Z' Carter, Beyonce continues to do her part to better the world. After partnering with sister Solange, mom Tina Knowles and Bread of Life, Inc. to help feed millions of Americans in a fundraising campaign called 'Miss A Meal,' Queen B has signed on for another philanthropic effort via Goodwill.
"Goodwill helps people get back to work by providing education, job training and placement. I wanted to team up with an organization that puts people first and works everyday to help them improve and re-establish their lives," states Beyoncé on her website.
Beyoncé will encourage fans to support Goodwill by promoting donation drives during the North American leg of her Mrs. Carter Show World Tour concerts beginning on Friday, June 28, at the Staples Center in Los Angeles. The tour kicks off internationally today April 15th in Serbia.
“We face a jobs crisis in the U.S. and around the world that threatens the future and the potential of our families and communities. Through Beyoncé’s platform, we will be able to increase knowledge of the positive impact Goodwill has on communities, the environment and the lives of the millions of people we serve each year through education and skills training, many of whom have been unemployed or underemployed for long periods of time,” said Jim Gibbons, president and CEO of Goodwill Industries International. “We cannot begin to express our sincere gratitude to Beyoncé for her generous support of Goodwill and for showcasing Goodwill’s far-reaching programs and services that change lives each day.”
According to the organization, Beyoncé will also help build awareness of Goodwill’s mission through in-concert education, social media and online ticket auctions. Bey will also lend her voice to the initiative, which you can hear below.