After a taking a much needed break from the spotlight after the last few years of grinding out album after album, then becoming a mother, it looks like Beyonce is positioned to take the world by storm again.
The singer is readying a concert on New Year’s Eve at the Wynn Hotel in Las Vegas, confirmed the hotel’s execs, making it her second performance at the luxury venue. The Wynn Hotel is where she taped her ‘I Am…Yours’ DVD in 2009. Reportedly, Bey’s earning $4 million to ring in the New Year in Vegas.
And in related Beyonce-comeback news, the singer has partnered with Pepsi again with a $50 million sponsorship endorsement deal that will include commercials, tours, and Beyonce’s image on limited edition Pepsi cans and life-size cut outs in stores. “Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
According to the New York Times, Pepsi is aiming to take on a more hands on approach when it comes to celebrity business involvement. “The goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements,” states the NY Times.
After her Feb 3rd Superbowl halftime show (which is also sponsored by Pepsi), Beyonce will appear in her fifth television ad for the soda company, all this in conjunction for the release of her next still-untitled studio album.
Also, If you missed it, check out photos of a tanned King B, while she was attending an art event in Miami over the weekend.
Queen Bey is ready to ring in the New Year with a star-studded concert in Las Vegas. The iconic singer, Beyoncé, has announced that she will be headlining a show at the MGM Grand Garden Arena on New Year’s Eve. On top of this exciting news, it was recently revealed that Queen Bey scored an impressive $50 million Pepsi deal. It looks like 2020 is going to be another amazing year for the “Lemonade” hitmaker!
Beyoncé has achieved unprecedented success as one of today’s biggest pop stars. From her chart-topping albums and powerful music videos to her epic performances, she continues to captivate fans around the world with each new project. Now, she’s taking things up a notch with an incredible performance lined up for December 31st – and it’ll certainly be one for the books.
On top of getting ready to perform on stage in front of thousands of people come New Year’s Eve, Beyoncé also just secured an incredibly lucrative deal with Pepsi worth $50 million dollars over 10 years. This multi-million dollar partnership will see Queen Bey collaborate with PepsiCo on branding campaigns across all its products and platforms – including Diet Coke, Gatorade and Tropicana juices – making 2019 even better than before!
Upcoming Performance
Beyonce has big plans for New Year’s Eve. She’ll be ringing in 2019 with a huge performance at Las Vegas’ Park MGM Grand Garden Arena. It’s sure to be a showstopper, as the singer is known for her energetic and captivating performances. Plus, she recently secured an impressive $50 million deal with Pepsi that will no doubt add to the spectacle of her upcoming concert.
The Queen Bey herself announced the exciting news on Instagram; it looks like this will be one wild night! Fans can expect to hear some of Beyonce’s classic hits, along with new music from her latest album Lemonade. Even if you can’t make it out to Las Vegas, don’t worry – there are plenty of other ways to celebrate the New Year with Beyonce. On December 31st, fans around the world can take part in The OTR II Experience where they get exclusive access to behind-the-scenes content and live updates throughout the evening.
So mark your calendars: Dec 31st is going to be an unforgettable night thanks to Beyonce and Pepsi! With such a major event taking place just days away we’re ready for what promises to be a legendary celebration–so let’s ring in 2019 right!
Sponsorship Agreement
The partnership between Beyonce and Pepsi is a major addition to the New Year’s Eve concert. The two have struck an impressive $50 million deal that will surely up the ante for this epic evening. Not only does it provide funding for the show, but it also gives fans even more reasons to get excited about December 31st.
As part of the sponsorship agreement, Pepsi has exclusive rights to produce and distribute all marketing materials related to the event. This means they’ll be able to create unique advertisements featuring Beyonce’s songs as well as behind-the-scenes footage from her rehearsals. Plus, anyone who purchases a ticket through Pepsi can look forward to receiving special offers on merchandise and other goodies.
Finally, with such an iconic artist taking center stage in Las Vegas, there’s no doubt that everyone attending—and watching at home—will be treated to one incredible night! From her signature moves to new music from Lemonade we’re ready for what promises to be an unforgettable performance–so let’s make 2019 start off right!
Conclusion
It’s clear that Beyoncé is a force to be reckoned with. She’s set to have an incredible New Year’s Eve performance in Vegas and has just signed a lucrative $50 million deal with Pepsi. This shows her staying power as one of the biggest names in music, and her ability to get great opportunities through her hard work and dedication.
This kind of success doesn’t come easy though; it takes time, effort, and consistency—all qualities that Beyoncé clearly possesses. It can also take luck, something she certainly had when securing this sponsorship from Pepsi. For any artist looking to make it big like Beyoncé has, they should look at how she achieved such amazing feats and use them as motivation for their own goals.
Beyoncé continues to prove why she remains on top of the charts year after year. Between her upcoming performance and new partnership with Pepsi, there’s no doubt fans will continue to support Queen Bey for years to come.