Kelly Rowland Signs New Management Deal, Talks Extending Her Brand

Finally coming into her own, R&B sweetheart Kelly Rowland isn’t interested in being your run-of-the-mill singer. Understanding that the music industry is business-driven, Rowland is eager to adopt a marketing-mindset that will catapult her further into the spotlight. Recently signing with management firm The Collective was a key step in Rowland branding herself on an international level.

Although Rowland is a music veteran – having two decades under her belt, she admits that it took years to explore business opportunities, endorsements, and other money-making ventures that would solidify her as a top-solo performer and allow her to shed that Destiny’s Child persona. Bragging on her experience in dealing with international markets Rowland expressed, “We did so much promo (abroad). I’m very familiar with the U.K., very familiar with all the Asian markets, very familiar with Australia, very familiar with Africa, very familiar with the Middle East.” She went on to say, “In all of these places, I’ve sold records. I want to be able to reach out to my fans in different ways. Away from music as well … I want people to get a piece of me through other branding opportunities.”

Now on the cusp of superstardom, Rowland can be seen everywhere! She has successfully released her third solo project ‘Here I Am’, landed the coveted role of celebrity judge on the U.K. version of X Factor, has graced the covers of every major publication, and so much more.

It is safe to say that Kelly Rowland’s plan for worldwide exposure and domination is working. Be on the lookout for the multiplatinum recording artist as she continues to work with The Collective and expand her brand.


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