With artists like Drake and Rick Ross dominating the airwaves, it’s easy to sometimes forget about some of the underrated yet super-talented artists like Jill Scott, Kem and Raheem Devaughn. These three artists all have something in common: they are considered soul artists. Soul artists tend to write lyrics from the bottom of their heart, and sing songs that bring out almost any emotion, and literally touch you in a way like no other song. Nope, their music doesn’t have a catchy beat and dance to go along with it, but does that make their music any less marketable?
You can ask anyone under 21 who his or her favorite artist is, and there’s a pretty good chance they’re not going to name one of today’s popular soul music artists. However, you’re more likely to find a fan that’s over 30. So what is it about soul artists that they don’t necessarily appeal to a younger, and more mainstream audience? Is soul music not catered to a youth market? Or do youth just prefer commercially recorded, popular hits?
Regardless of your age and preference for soul music, it’s worth taking a listen to. You’ll probably find yourself with a newfound love for a soul artist. What if you don’t like it? You have our permission to show off your “Pretty Boy Swag” (or “Pretty Girl Swag”) with Soulja Boy or Ciara.
Question: Do you think younger fans appreciate soul artists or listen to soul music? Why or why not?