Beyonce Fever Continues With Million Plus Fragrance Sales

When Beyonce chose the song “Fever” to front the campaign for her new fragrance, “Heat,” she might have had an inclination that the fragrance would be a hit just like “I Am… Sasha Fierce”. Today, the “Diva” singer’s “Heat” fragrance is flying off shelves. According to WWD and Macy’s, over $3 million worth of ‘Heat’ has sold since its debut in February ! Sources say the fragrance, which features “notes of red vanilla orchid, magnolia, neroli and blush peach” quickly became America’s top-selling beauty counter product, with Macy’s CEO Terry Lungren confirming sales exceeding $3 million. “Heat” had a great start as mentioned by WWD earlier this year, thanks to 70,000 bottles flying off store shelves the first day. c: Contact Music


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