Reuniting in song after recording the “In A Perfect World” featured cut “Change Me,” Keri Hilson and Akon have come together to benefit underprivileged youth via a soon to be released charity single. Written by hip hop duo Rock City and produced by Prettiboifresh, the single has been titled “Oh Africa”. Set to premiere during the Grammy Award pre-telecast January 31, “Oh Africa” sees 16 aspiring young music artists from around the world join forces with international Keri Hilson and Akon.
According to organizers, a portion of the proceeds from the energetic new track, which will also be the soundtrack for Pepsi’s 2010 football campaign, will go towards supporting disadvantaged African youth. Akon’s Konfidence Foundation and other great charities designated by Keri Hilson and Pepsi will partner in the distribution of funds.
The Konfidence Foundation was founded by Akon in 2006 and is headed up by his mother, Ms. Kine Gueye Thiam, President of the charity. It is a 501c3 charity dedicated to increasing public awareness of the conditions in Africa and providing African youth with access to learning and recreational environments equipped with modern technology, educational materials, recreational resources and health and wellness services.
“At present hospitals in Africa can literally make you sicker,” says Akon. “Thereâs a lack of equipment and medical care. At the Konfidence Foundation we want to be able to provide access to new equipment, evolve education and improve facilities so kids can be comfortable when learning. The Foundation really focuses on children, because the only thing that can change Africa — both its way of thinking and promise for development — is the children.”
You can help by downloading the single via iTunes January 31, 2010. For more information visit grammy.com/pepsi.