Usher’s Camp ‘New Look’ Kicks Off, Star Looks To Empower Youngsters

R&B superstar Usher kicked off the 4th consecutive year of his Atlanta based “Camp New Look” this week welcoming 126 underserved youths from across the country. Held July 14 – 27th at Georgia Tech University in Atlanta, Camp New Look is a two-week summer camp which empowers children and educates them about the business aspects of the sports and entertainment industries. During the free camp, kids ages 12 to 17 will participate in workshops and seminars that will help them to enrich their skills in various areas including New Look’s core components – music, dance, sports, acting, and video production. “This year’s camp is going to be bigger and more exciting than ever,” said Usher. “We really strive to provide our campers with the best support and most beneficial experience available. I want to move beyond the exposure of Camp New Look and create a true career pipeline for underserved kids so that they can turn their experiences into careers in multi-billion dollar industries.” Now in its fourth consecutive year, the 2008 Camp New Look curriculum will include the fundamentals of launching a new fragrance. New Look campers will develop and launch a fragrance for an NHL All-Star athlete, getting help and advice from the executive team at Liz Claiborne Cosmetics. Campers will be taught the fundamentals of manufacturing, engineering, marketing, promoting and launching the fragrance. New Look has expanded this program and has also partnered with the WNBA’s Atlanta Dream to provide internships with New Look alumni. Campers will also take field trips to various companies and organizations that are desinged to enhance their overall understanding of business. Special guests are expected to visit and share their professional experiences, Omarion, Lloyd and Dwight Howard were special guests in recent years. In related news, Usher will celebrate uCast – the singer’s bi-weekly online series that features an exclusive, behind the scenes look at the “Moving Mountains” singer’s life as a recording star, philanthropist and businessman. In recent weeks Usher’s uCast has reached no.7 on I-Tunes’ music podcast chart with over 35,000 downloads weekly.

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