BET has joined forces with Interscope/A&M Records to debut its newest reality show, KEYSHIA COLE: THE WAY IT IS. The six-part series chronicles Keyshia?s trials and tribulations, while showcasing her promising future as one of R&B′s true success stories. Starting in Keyshia′s hometown, fans will discover how the singer escaped the pressures of the inner city, and later returned to sell out venues and headline her own cross-country tour. Scheduled to premiere on BET on Wednesday, July 12, 2006 at 9:00 pm (ET/PT), the show presents intimate details of the star′s upbringing and how her struggles were the inspiration behind her music and new found status. In this truthful look into Keyshia Cole?s life, real things pour from the singer as she shares her mother′s battles with drug addiction and the childhood spent in and out of foster care. The first episode, set in Oakland, focuses on her return back home since beginning her tour. As Keyshia reflects on this turbulent time, she must deal with the events that ripped her family apart, while tending to her own personal struggles. Viewers will be engulfed as the Keyshia engages in touching reunions, dramatic interviews and her no nonsense business attitude as she strengthen her standing in the entertainment industry and forms her own music label. “It′s simple — her passion stems from her complicated past,” said Reginald Hudlin, President of Entertainment, BET. “Not a modern day Cinderella tale, but the story of a survivor with all the love and talent in the world. I defy anyone to watch the first 15 minutes of this show and not be hooked.” “I′m thrilled that Byron Phillips and Reginald Hudlin have validated Keyshia Cole as a real life character that truly belongs in the fabric of the BET Network,” commented Ron Fair, who signed Keyshia Cole while President of A&M Records and produced her platinum debut album, ?The Way It Is.?
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