Live choir recordings have become one of the quiet streaming stories of the year, with several gospel titles crossing onto mainstream charts in recent weeks.
Analysts credit short-form video clips of choir performances, which have introduced the sound to listeners far outside the traditional gospel audience.
Choir directors say the attention has translated into sold-out live dates and new recording opportunities for ensembles that rarely left their home cities.
Label scouts have taken notice, and several independent choirs are reportedly fielding offers for the first time.
