Amidst of working on new albums, singers Solange Knowles and Cassie team up with Victoria’s Secret model, Selita Ebanks to become the faces of the new Carol’s Daughter multiracial campaign. The beauties can be seen gracing the cover of WWD Style magazine above the caption: Beauty in Diversity.
Lisa Price, founder of the revolutionary hair and skin care line, designed the new campaign ad to reflect the recent demographic shift reported by the U.S. Census. The nationalities of each of the new Carol’s Daughter spokeswomen â Cassie (African American, Mexican and Filipina), Selita (Native American, Irish and African-American), and Solange (African American and French Creole) – directly parallel Census figures showing at least 9 million people who identify themselves as bi- or multi-racial.
Ebanks says, “Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”
Steve Stoute, lead investor and chairman of Carol’s Daughter, says the brand is simply mirroring the new diverse America,”What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves.”
Jada Pinkett and Mary J. Blige are also longtime supporters and investors of the famed product.
“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless. There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box, they share the vision and embody the messaging in their attitude, appearance, projects and core values,” he added.
Solange, Selita Ebanks, and Cassie are the latest celebrities to partner with Carol’s Daughter for a multiracial campaign. This exciting new collaboration celebrates diversity within the beauty industry while providing access to quality hair care products. As advocates of inclusivity and self-expression, these three powerful women will be a driving force behind this inspiring initiative.
The upcoming ad campaign focuses on empowering all types of people regardless of their race or gender identity. It serves as an important reminder that everyone deserves representation and respect when it comes to beauty standards. The mission is simple: celebrate individualism and create opportunities for more diverse voices to be heard in the industry.
Solange, Selita Ebanks, and Cassie represent different backgrounds and cultures, making them perfect ambassadors for this powerful cause. They’re passionate about bridging cultural gaps through self-love and acceptance—and they’re determined to help others do the same by highlighting unique stories from around the world. With Carol’s Daughter leading the way, we can look forward to seeing even more amazing things come out of this incredible partnership!
Background Of Collaboration
Carol’s Daughter, a beauty and lifestyle brand founded by Lisa Price in 1993, recently announced their collaboration with three of the most inspiring women of color in the industry. Cassie, Solange, and Selita Ebanks have partnered up with Carol’s Daughter to create an empowering multiracial campaign that celebrates diversity and inclusion.
This project marks a major milestone for both parties as they come together to promote unity among all people regardless of race or ethnicity. This move is especially significant during this time when representation and acceptance are more important than ever before. With this partnership, Carol’s Daughter hopes to bring visibility to women of color who often feel overlooked or underrepresented in mainstream media.
The collaborative campaign launched on March 5th 2021 and has already made waves throughout social media sites like Instagram and Twitter. The message behind the movement speaks volumes: no matter your skin tone or background, you too can be beautiful! Through this initiative, the team seeks to uplift those from different backgrounds while embracing our unique differences.
Campaign Goals And Objectives
The campaign goals and objectives of the collaboration between Carol’s Daughter, Cassie, Solange, and Selita Ebanks are to create an empowering multiracial campaign that celebrates diversity and inclusion. Through this initiative, they aim to bring visibility to women of color who often feel overlooked or underrepresented in mainstream media. The team seeks to uplift those from different backgrounds while embracing our unique differences.
Using their platform as a means for positive change, the creators hope to foster acceptance within both beauty culture and society at large. By doing so, they want to encourage others to embrace their individual identity without fear of judgement or criticism. This message of self-acceptance is especially relevant during today’s climate when people are striving towards greater representation and understanding. Furthermore, by uniting together despite our varying backgrounds we can show strength in numbers and send the message that unity is possible even during times of divisiveness.
In addition to creating awareness around these issues, the collaborative effort also aims to provide resources for those looking for additional support with navigating through any challenges related to race or ethnicity. Whether it be providing mentorship programs or community outreach initiatives – each partner plans on making meaningful contributions toward fostering an environment where everyone feels safe and accepted no matter what walk of life they come from.
Conclusion
In conclusion, Cassie, Solange, and Selita Ebanks have partnered with Carol’s Daughter to launch a multiracial campaign. The goal of this collaboration is to help promote racial diversity in the beauty industry by showcasing the unique range of hair textures that exist among women of color. By working together, these four powerful women will be able to show how all types of hair are beautiful regardless of race or ethnicity.
The success of this campaign is already beginning to take shape as it has received an overwhelmingly positive response from fans across social media platforms. This partnership provides a platform for people from different backgrounds to come together and celebrate their individual differences. It also serves as a reminder that true beauty lies within every woman no matter her background or identity.
This collaboration between Cassie, Solange, Selita Ebanks and Carol’s Daughter exemplifies what can happen when we come together and use our unique gifts and talents to create something bigger than ourselves. We hope that other companies will follow suit so everyone can feel seen and represented in today’s world.
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