It was announced this week that Grammy-winning R&B singer Ciara inked a new record deal with Warner Bros. Records.
“Warner Brothers Records!!! Lets Get It! Proud to announce and honored to join the family,” Ciara wrote as she announced the news. “To all my Ladies out there…this is truly a time where we can do anything, be anything we want, & Love to the fullest while being loved in return.. there is No Limit! Dreams really do come true! I’m supercharged to make the World Dance again!”
The label also shared their excitement through Chairman and CEO Cameron Strang: “We welcome Ciara to Warner Bros. Records and look forward to the next chapter of her storied music career.”
It sounds like a perfect match made in heaven doesn’t it?
Since launching her career with her 2004 debut LP, Goodies, Ciara has sold over 23 million albums and 16 million singles worldwide. Her catalog also boasts a string of smashes including the No.1 hit “Goodies,” the Top 5 R&B chart hits “1,2 Step,” “Oh,” “Promise,” and “Ride,” and her most recent platinum-certified single and 27th charted hit “I Bet” from 2015’s Jackie.
Although these are significant accomplishments, many of Ciara’s music success stories came at the beginning of her career (from her first two albums ‘Goodies’ and ‘Ciara: The Evolution’). Since 2009, she has released four other projects (2009’s Fantasy Ride, 2010’s Basic Instinct, 2013’s Ciara, & 2015’s Jackie), but has seen minimal rewards outside of the singles “Body Party,” which went gold, and “I Bet,” which is certified platinum.
Now that we’re in a time where record labels are marketing & branding companies, it begs the question, how much will the labels invest in Ciara’s music as oppose to her other endeavors?
Other endeavors: Ciara’s career highs these days are lauded from the world of fashion and beauty. Last year she signed with IMG Models and became Global Brand Ambassador for the iconic brand Revlon. Also, she was the face of Roberto Cavalli’s Fall/Winter 2015-2016 campaign, the first U.S. Ambassador to TOPSHOP, and part of the “Ladies First” KEDS campaign.
We get it; Ciara is a brand, and that’s more than likely the driving force around this new deal, which will probably give the record label a cut of everything she does.
Ciara is now married to NFL star Russell Wilson and is expecting her second child (first with rapper Future).
It’s obvious that she has a lot of new content to write about, but will it translate to sales and are people paying attention?
Only time will tell what will come out of this new deal, and don’t get us wrong, we’re ecstatic for this new phase of CiCi’s career, but you can never predict these things.