Formerly known as Maad Moiselle, NYC based singer-songwriter, DJ and model MAAD drops the Paulo Berberan-directed visuals for her latest single “90s Love.”
Produced by HSVN with additional production by TheVamp, “90s Love” is a smooth and sensual ode to ‘head over heels’ love, with nods to epic, throwback R&B and soul jams that’s sure to satisfy both Pop and R&B heads alike.
Recently shot in London, the clip intimately captures a diverse selection of couples, sending out the message that love has no boundaries, and, in fact can help to break them down.
About the video, MAAD said: “My aim for this video was to capture different couples and their genuine love for each other. It was so important to have couples from diverse backgrounds involved, telling their stories. It’s so rare to meet another creative that mirrors your vision when creating concepts for visuals, and I was just in luck when I met Paulo Berberan. We sat down and threw our ideas back and forth, and I just knew he had to shoot it. I’m so happy with the final product and the fact that I got to shoot it in London was just so epic.”
Watch below:
MAAD’s “90s Love” is a nostalgic and smooth track that pays homage to the golden era of R&B while infusing it with a contemporary twist. The song evokes the rich, emotive sound of the 1990s, blending classic R&B influences with modern production techniques to create a fresh yet familiar listening experience.
The production of “90s Love” features a lush, atmospheric soundscape with a blend of velvety synths, warm basslines, and rhythmic beats. The instrumental arrangement is designed to capture the essence of 90s R&B, incorporating elements like soulful guitar riffs and silky vocal samples that evoke a sense of nostalgia. The modern touch ensures the track feels both timeless and current.
MAAD delivers a captivating vocal performance with smooth, expressive tones that evoke the heartfelt delivery characteristic of 90s R&B. The lyrics reflect themes of romance and emotional connection, celebrating the style and sentimentality of the era while addressing contemporary feelings.
The chorus is both memorable and evocative, featuring a melody that reinforces the song’s nostalgic and romantic vibe. “90s Love” stands out as a tribute to the R&B genre’s rich history, showcasing MAAD’s ability to blend classic influences with modern sensibilities for a compelling and nostalgic track.
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