JoJo releases the emotional music video for “Save My Soul” which honors her late father, Joel Levesque, on what would have been his 61st birthday.
Both the song and the video, which was directed by her dear friend, Zelda Williams, is JoJo’s most personal, focusing on addiction which JoJo and Zelda have witnessed first-hand.
“We filmed this video about a month before my father lost his decades-long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years,” JoJo reveals. “I know all too well from seeing [addiction] around me that the fight is not easy. It's every day. All consuming. I'm not mad at my dad. I love him and I'm sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now.”
Watch JoJo's powerful tribute above.