Rihanna premieres the music video for “What Now,” the fifth single from her latest album, Unapologetic. Directed by Darren Craig, Jeff Nicholas and Jonathan Craven, in the short, shot in Phuket, Thailand, a goth-inspired Rihanna looks “demented” while singing in a dimmed room.
“It's going to be kind of eerie, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” states Rihanna in the BTS. “Everybody is probably expecting a narrative video and a love story of some sort, and something really soft and pretty. It is kind of soft but it's really a little demented.''
Thoughts?
“What Now” by Rihanna is a hauntingly beautiful ballad that delves into the depths of heartache and emotional turmoil, showcasing the singer’s raw vulnerability and powerful vocal range. From her album “Unapologetic,” this track stands out for its introspective lyrics and evocative melodies.
From the very first chord, “What Now” envelops listeners in a sense of melancholy and introspection. The song’s sparse instrumentation, featuring somber piano chords and subtle electronic elements, creates a haunting backdrop for Rihanna’s emotive vocals to take center stage.
Lyrically, “What Now” is a poignant exploration of inner turmoil and the search for solace in the midst of pain. Rihanna’s soul-baring lyrics and impassioned delivery capture the raw emotions of heartbreak and longing, inviting listeners to join her on a journey of self-discovery and healing.
With each soaring chorus and impassioned verse, Rihanna lays bare her emotions, leaving a profound impact on listeners. Her powerful performance resonates with authenticity and sincerity, making “What Now” a standout track in her discography.
“What Now” is more than just a song—it’s a cathartic expression of human emotion and resilience. With its haunting melodies and heartfelt lyrics, the track offers solace to those navigating their own journeys of heartache and self-discovery.
Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.
