When news broke that Kelly Rowland was hand picked to become a judge on "X Factor USA" it was considered a "good look" for the "Motivation" and "Dirty Laundry" diva. Now, looking at ratings for the series, it seems like Kelly is on a sinking ship.
According to ratings figures released late last week, "X Factor USA" has dropped not to 6 million or 5 million, but less than 4.6 million viewers two nights in a row.
For Wednesday, November 6, "X Factor" was watched by just 4.51 million viewers. Thursday, November 7, the singing competition was watched by just 3.67 million viewers.
You don't have to go back far to see that this is a major problem for FOX and Simon Cowell. Just last year "X Factor," which included Britney Spears and L.A. Reid at the judging table, pulled 8.5 million viewers with a two-hour season premiere. This year, just 6.2 million watched the premiere.
While there are many reasons why "X Factor" isn't faring well, including a hiatus due to the World Series, a special edition of "The Voice" airing during the same timeslot, a glitch with voting and last Wednesday's Country Music Awards (watched by over 16.3 million people), these ratings are really terrible for a broadcast series. The show's revamped format is not helping either. Gone is the judges houses portion of the series. Instead, producers swapped in "The Four Chair Challenge" and to be honest, this year's talent is not all that interesting (save for a few individuals). So all of that said, is this the last season of "X Factor USA"? According to the LA Times it could be the end.
"In the key adults ages 18 to 49 demographic, Fox's "X Factor" lost more than one-fifth of its audience compared with last year," the LA Times reports. "Cowell brought on new judges Paula Rubio and Kelly Rowland to the stateside version this year. If the ratings keep dropping, don't be surprised if the master of media manipulation starts talking program reinvention yet again. But that's one act that needs to be sent packing. And the repercussions will extend far beyond Cowell and his mini-empire. Fox has spent more than a decade relying on singing shows. After this week's ratings, it's clear that era is quickly winding down."