After being selected personally by Madonna and her daughter Lola to front their Material Girl brand, Rita Ora took to the streets of London recently to unveil the Fall 2013 looks. The fashion icon in the making showed off various styles for the back-to-school season as she stars in her debut fashion campaign, "Material Girl Hits London."
"To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments,” says Rita in a press release. "This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun."
Madonna and Lola also spoke excitedly about their new Roc Nation beauty, who joins past spokespeople Georgia May Jagger and Kelly Osbourne as the face of the junior brand.
"Rita is a talented beauty, but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she's a magnet! This is what the Material Girl brand is all about!" states the owners.
The multi-media marketing campaign will debut in August issues of fashion and lifestyle magazines while the brand is available exclusively at select Macy's in the U.S.
Check out the behind the scenes video from the shoot.