Jennifer Lopez continues to amaze, not only in front of the camera acting and performing, but in the business world. Following successful campaigns with L'Oreal and Gucci, the "Live It Up" singer and Verizon Wireless have teamed up to launch "Viva Movil," a collection of targeted retail stores providing wireless service.
The deal was announced Wednesday, making Lopez the face of a campaign that is designed to reach out to Latino audiences.
"As modern Latinos we do things differently, including how we shop for mobile devices,” Lopez said in a statement. "Latinos love social networks and we’re super active online."
While the deal is major, kicking off with a promotional campaign (getviva.com), it is also lucrative for Lopez beyond being a face or spokesperson. She actually has an equity stake in the deal.
“She’s not just the face of the brand like Catherine Zeta-Jones for T-Mobile – she’s actually a business owner, so she has a true vested interest in this,” Jeetendr Sehdev, VP of planning at branding agency Walton Isaacson shared with Billboard. “Her kind of contribution takes on a whole new meaning and she’s truly dedicated to the audience.”
"The premium retailer gives consumers the ability to purchase the latest smartphones and tablets on its 4G LTE network – Viva Móvil by Jennifer Lopez.... Viva Móvil will offer consumers a full service shopping experience online, in customized stores and on mobile devices," reports Verizon Wireless.
In the coming weeks store openings will be announced in major metropolitan centers like New York, Los Angeles and Miami.