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Cee Lo Green Inks eDiets Endorsement, Partnership Deal

Njai Wed, Dec 26, 2012
Cee Lo Green Inks eDiets Endorsement, Partnership Deal

Grammy Award winning recording artist Cee Lo Green ("The Voice," NBC) has inked a deal with As Seen on TV and eDiets to become a brand ambassador.


Green signed the deal recently, agreeing to not only endorse eDiets but utilize the product to help with his goal of losing weight and maintaining a healthy lifestyle in 2013.


"With the strenuous rehearsals and big production of my upcoming Vegas residency 'LOBERACE' kicking off in February, I've personally committed to making health a habit in the New Year," Green said in a statement. "When I decided to make this commitment to myself, I needed a program that would work with my nonstop lifestyle, and eDiets has made it easy and convenient to make health a priority between recording new music, constant traveling and being a father."


Green is also an invested partner, receiving an initial fee, a royalty and warrants to purchase shares of As Seen On TV common stock (ASTV); and, the license agreement is for a minimum of two years.


eDiets is a leading provider of personalized nutrition, fitness and weight-loss programs. Its award-winning, fresh-prepared diet meal delivery service is sold directly to members on its flagship site, www.eDiets.com. eDiets' unique infrastructure offers its users an end-to-end solution strategically tailored to meet its specific goals of achieving a healthy lifestyle.

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