Beyonce Readies Vegas New Year's Eve Concert, Scores $50 Million Pepsi DealMon, Dec 10, 2012
The singer is readying a concert on New Yearâs Eve at the Wynn Hotel in Las Vegas, confirmed the hotelâs execs, making it her second performance at the luxury venue. The Wynn Hotel is where she taped her âI AmâŠYoursâ DVD in 2009. Reportedly, Beyâs earning $4 million to ring in the New Year in Vegas.
And in related Beyonce-comeback news, the singer has partnered with Pepsi again with a $50 million sponsorship endorsement deal that will include commercials, tours, and Beyonceâs image on limited edition Pepsi cans and life-size cut outs in stores. âPepsi embraces creativity and understands that artists evolve,â BeyoncĂ© said in a statement. âAs a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.â
According to the New York Times, Pepsi is aiming to take on a more hands on approach when it comes to celebrity business involvement. âThe goal is to enhance its reputation with consumers by acting as something of an artistic patron instead of simply paying for celebrity endorsements,â states the NY Times.
After her Feb 3rd Superbowl halftime show (which is also sponsored by Pepsi), Beyonce will appear in her fifth television ad for the soda company, all this in conjunction for the release of her next still-untitled studio album.
Also, If you missed it, check out photos of a tanned King B, while she was attending an art event in Miami over the weekend.