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Rihanna Directs First Ad Campaign and Teases New Fashion Collection

Sashana A Maitland Tue, Dec 04, 2012
Rihanna Directs First Ad Campaign and Teases New Fashion Collection
If you haven’t heard the news yet, Rihanna is yet again creating a capsule collection – this time for the British-based clothing label River Island. Her line is set to debut next Spring and Rihanna is already giving us teasers.
 
The Bajan-fashionista recently stepped out in a piece from her collaboration collection. In her signature short do,’ she stepped out on the scene with phone in hand, in a suede navy hooded jumpsuit accessorized with a gold link chain necklace and matching gold Rolex. Not too long after pictures surfaced of the navy-clad star did the “Diamond” singer showed off her own picture for the collection with three models by her side, with the caption, “…Just directed my first ad campaign for my new collection with River Island, Spring.”
 
According to River Island’s Facebook page, Rihanna’s collaborative capsule collection will be available in stores and online at riverisland.com in the spring 2013.

Will you be sporting the Rihanna/River Island looks?

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