The 2012 MTV Video Music Awards may have been among the least watched broadcasts in recent years, but that had little to no bearing on performers and sales. According to Billboard
, acts including Frank Ocean and Alicia Keys have received boosts in sales following the show.
As reflected on this week's chart update, Frank Ocean's "Thinkin' About You" arrives at no.29 on the Digital Songs chart on the strength of 55,000 copies being sold.
Following his performance of "Thinkin About You" on the VMAs, Ocean's album "Channel Orange" has seen an increase in sales too. With 14,000 in new sales, the album is up 45-21 on the albums chart.
In related news, Alicia Keys had a strong debut with "Girl On Fire."
Performed during the MTV Video Music Awards last Thursday, "Girl On Fire" debuts at no.12 on the Digital Songs chart with 92,000 copies sold.
VMA opener Rihanna also gained with Video of the Year winning "We Found Love" selling 22,000 copies.
The MTV Video Music Awards were watched by just over 6 million viewers last Thursday, September 6.