While on the set of the video, Bieber told MTV News that it's not a typical video with a storyline concept. "I mean it’s not like a steady concept. It’s not like ‘Justin follows this girl to this spot,'" he explained. "No, it’s a bunch of amazing scenes: Like a fire scene, we have an ice scene.”
“It’s kind of like bouncing back and forth,” he said. “And then there’s scenes of me and just a bunch of girl dancers, and just some great shots, great artistic shots, great shots of me smiling. It’s fun."
The single is co-written and produced by Mike Posner, and is currently available for purchase on iTunes now