Kelly Rowland has selected two watches to launch her forthcoming line with Dutch watch brand TW Steel.
Sources say the watches were signed off on this week, with “sparkle, color and size” being noted as key elements. The watches are said to be heavy on blue and pink with cubic zircornia and mother of pearl dial options. The casing is made with TW Steel’s AA-grade steel rose gold plating.
As reported in December, Rowland solidified a deal with TW Steel to act as an ambassador of existing products. On top of that, the deal called for development of her own line of time-keeping accessories.
The first watch is set to be revealed in June.
Kelly Rowland is making moves and she’s not letting anyone stop her. The singer/songwriter/actress has just announced a new deal with TW Steel – proving that she’s ready to take on the world! With this move, Rowland joins an impressive roster of ambassadors for the watchmaker including professional athletes and Hollywood stars. Here’s what you need to know about this exciting new partnership.
Paragraph 1: Kelly Rowland is no stranger to success. She’s been in the music game since 1997 when she rose to fame as part of Destiny’s Child alongside Beyonce Knowles and Michelle Williams. Since then, she’s gone on to have a successful solo career and tried her hand at acting too. Now, one of R&B’s biggest names is taking things up a notch by teaming up with Dutch luxury watchmaker TW Steel.
Paragraph 2: This isn’t your average ambassador partnership; it’s much more than that. TW Steel will be partnering with Rowland throughout 2021 on several campaigns which include product launches, special collections and online initiatives designed specifically around their shared commitment to doing good in the world. In addition to being an ambassador, Rowland will also get creative input into certain projects such as designing watches or limited edition accessories for fans and customers alike – so keep your eyes peeled for some truly unique collaborations over the course of this year!
Overview Of Kelly Rowland’s Partnership
Kelly Rowland has been in the music industry for many years, and now she is taking her career to a whole new level with her partnership with TW Steel. This deal sees Kelly become an ambassador of this global watch brand, appearing in promotional campaigns and events alongside the company’s other ambassadors.
The collaboration between Kelly and TW Steel was announced on April 11th 2021 and marks a significant move forward for both parties involved. The singer will be featured in adverts that promote the watches across television, print, digital media, and social media platforms as well as attending press conferences to represent TW Steel throughout the year. In addition to these activities, Kelly also plans to use her platform to raise awareness about sustainable fashion practices through initiatives such as creating videos that focus on ethical production processes or highlighting brands who are embracing eco-friendly materials.
This relationship promises big things for both sides: not only does it increase Kelly’s visibility within the fashion world but it also provides TW Steel with another high profile celebrity endorsement that can help them reach even more potential customers. Overall, this partnership looks like it could be mutually beneficial for all parties involved!
Benefits Of The Collaboration
The benefits of this collaboration are clear. For Kelly, her partnership with TW Steel gives her the opportunity to expand her reach as an artist and gain more visibility in the fashion world than ever before. It also provides her with access to a global platform that can help spread awareness about sustainable practices within the industry.
For TW Steel, they have gained another high-profile ambassador who can bring even more attention to their brand and compliment their existing roster of ambassadors. By having Kelly on board, it signals that the company is serious about its commitment towards sustainability which could be beneficial for both customers and other businesses alike.
This collaboration looks like it has huge potential for both parties involved and will hopefully result in positive outcomes for all those involved. With such an amazing team-up, there’s no doubt that great things are still yet to come!
Conclusion
I. Summary of Collaboration
Kelly Rowland has partnered with TW Steel to create a line of watches that reflect her own personal style and values. As part of this collaboration, the singer will be launching an exclusive collection of timepieces later this year. The partnership helps to further solidify Kelly’s reputation as a fashion icon while also providing fans with unique access to her world through the company’s products.
II. Benefits of Partnership
This collaboration between Kelly Rowland and TW Steel is mutually beneficial in many ways. For one, it gives Kelly more visibility within the fashion industry by allowing her to showcase her individual style through these limited edition pieces. Additionally, it provides TW Steel with additional exposure for their brand and gives them the opportunity to tap into Kelly’s large fanbase.
III. Looking Ahead
As we look ahead to what comes next from this exciting new venture, I’m sure both parties are eager to see how their partnership unfolds and the impact it will have on both respective brands. With each piece offering something truly special, there’s no doubt that fans everywhere will be looking forward to seeing what else is in store from Kelly Rowland and TW Steel!