In support of the project, Richard released her official first single “S.M.F.U. (Save Me From You)” about two months ago, and just premiered the visuals a few days ago. Keeping it black-and-white, director Ev Salomon keeps the clip simple enough to bring the ballad to life.
“I was going through something really, really bad and instead of me trying to keep things private, I like to give my vulnerability, make it strong, and put it out there,” Dawn Richard said. “And I feel like there’s a lot of people who pretend to be a hero, but they really are the villains in this story.”