Ciara Talks Album Flop and Maintaining A Brand and Career With Touring

After going platinum on her first two outing, “Goodies” and “Ciara: The Evolution,” R&B singer Ciara, once compared to Janet Jackson and Aaliyah, has struggled to maintain sales. Her last album ‘Fantasy Ride’ churned in lackluster sales, moving less the 250,00 copies and her recently released fourth studio album, ‘Basic Instinct,’ is on pace to only moving 35-40 copies in it’s first week. “Even though my last album didn’t do as well as my previous ones, I was still able to go out and make money and tour,” Ciara tells the AP about people who thinks she has fallen. “Every day is not always the perfect day. Artists that I have loved and admired, who have had a long career, have not had every record or song or video that was always the right choice.” Anticipating that her new album Basic Instinct will also flop in sales, Ciara says it’s about your brand. “Selling records are becoming smaller fraction of branding and building a long-lasting career,” she says. “You can sell a lot of records, but can you tour. You can sell records, but where does it go beyond that? That’s a part of building a brand for yourself.” Adding that she will be fine Ciara says, “If you can walk away from your career and are successful touring, you’ll always be straight. Artists like Madonna have been doing it for years. She may put out one single, do a tour and gross over $200 million.”