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Avant Talks 'Honest' Music and Getting The Youth To Understand 'Real' Music

Singersroom Mon, Dec 13, 2010
Avant Talks 'Honest' Music and Getting The Youth To Understand 'Real' Music
R&B singer Avant recently released his sixth studio album ‘The Letter’ via Verve Forecast. The set, lead by the first single “Kiss GoodBye,” is “nothing new” says Avant but is based on “issues” in his life.

“When your writing a letter you try to put all the juicy stuff inside the letter so that’s what I try to do for my fans, just give them some material,” Avant tells Blacktree TV’s Sound Check. “It’s nothing new under the sun but it feels like it’s new to me because it’s coming from myself and it’s different issues that I like to deal with.”

As far as his approach for this sixth album, Avant says he just tried to be “real Honest.”

“Doing this album, it was more like not trying to sound like the previous albums…I got nieces and nephews so I try to figure out what their listening to and I also have to be real honest with myself and my fan base as well because that’s who really hones in and love your music and will go out and purchase your music,” Avant says.

Avant, who had the backings of major labels for most of his albums before going with the mid-level Verve, says it’s “tricky” to reach a younger audience but it can be done.

“It’s tricky but it’s not…because this new world, they don’t have a set way of things,” he says. “There really excepting…I don’t want to say nonsense, but anything. In doing so you can get them to gradually understand the truth of real music.”

“In sitting down and singing to these young people or getting them to understand the music, then I think we can pull them back into what’s real in music,” Avant says about bridging the gap between his old and young audience. “I’m not saying what there doing is not right, it’s truly right, it’s just I grew up on the Babyface’s of the world…this is how you deal with real life issues.”

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