When Beyonce chose the song "Fever" to front the campaign for her new fragrance, "Heat," she might have had an inclination that the fragrance would be a hit just like "I Am... Sasha Fierce". Today, the "Diva" singer's "Heat" fragrance is flying off shelves.

According to WWD and Macy's, over $3 million worth of 'Heat' has sold since its debut in February !

Sources say the fragrance, which features "notes of red vanilla orchid, magnolia, neroli and blush peach" quickly became America's top-selling beauty counter product, with Macy's CEO Terry Lungren confirming sales exceeding $3 million.

"Heat" had a great start as mentioned by WWD earlier this year, thanks to 70,000 bottles flying off store shelves the first day.

c: Contact Music