Launching 34th Street Films, a production arm of his Atlanta-based Tyler Perry Studios, Perry will focus on recruiting outside filmmakers to work under and expand the Perry brand.
According to the Hollywood Reporter, Matt Moore will run the division as executive VP production and development. "Working closely with Tyler and his team, we're excited to build upon his loyal following and identify projects that deliver for his core while also making inroads into audiences that may not yet be familiar with his work," Moore said.
Perry's new venture also will include former State Street Pictures vp Poppy Hanks, who will join as vp production, and former New Line executive Amber Rasberry, who will be a creative executive. Moore and his team will work out of offices in Los Angeles.
"He's looking to work with other producers," Lionsgate president of production Mike Paseornek said last month. "I have producers coming out of the woodwork saying to me, 'Do you think this would be right for Tyler?' That's going to be exciting to see, with different producers, different writers, different directors and different subject matter."